AI Lead Qualification & CRM Entry

Workflow that scores inbound leads using Claude AI, routes hot leads to CRM with personalized outreach, and queues cold leads for nurture sequences.

n8nClaude AIHubSpot CRMOpenRouterGmail APISlackLead Scoring

Problem

Sales teams spend 20–30 minutes manually reviewing every inbound lead — reading form submissions, estimating fit, deciding who to call first, drafting follow-up. At 20–40 leads per month, that's 8–20 hours of judgment-intensive work that follows the same criteria every time. And the best leads often wait hours for a response while the team manually prioritizes.

Solution

An n8n workflow triggered when a lead submits a form. Claude AI scores them 1–10 based on portfolio size, budget, urgency, and fit — then routes automatically. Hot leads (7+) get created in HubSpot CRM and receive a personalized email referencing their specific situation. Cold and warm leads enter a nurture sequence. No manual review, no delayed follow-up.

Demo

Results

3/3 test scenarios passing
9/10 scoring accuracy across all tiers
6.6–8.2 second execution per lead
HubSpot CRM integration live

Tech Stack

n8nClaude AIHubSpot CRM APIGmail APIGoogle Sheets APISlackJavaScript

Want something like this for your team?

Fixed-price engagements. No retainers. Most projects ship in 1–6 weeks.

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